how to start over in a different country and relaunch the agency you’ve had for two years (and you paused for a third) and not die trying
Hey, I’m Andrés.
Yeah, the title says it all. Two years ago, back in Mexico, we launched Wibby Estudio Creativo, our first marketing agency. We focused on creating content for social media and designing marketing campaigns for clients. Things were going well, but then we hit a realization: our small town couldn’t keep up with our big dreams. We needed more—more challenges, more opportunities.
The filmmaking industry back home was still in its early stages, and we were ready to level up. We knew we had to move to make that happen. We explored cities across Mexico, but then a close friend tossed out an idea: “Why not move to Boston with me?”
I tend to act before I think when it comes to big decisions, so we said, "Why not?" We finished our projects, said goodbye to our clients, and hopped on a plane.
Starting over in Boston wasn’t just about a change in location—it was a full reset. New country, new culture, new everything. It was intimidating, but it also gave me a chance to rethink my goals, my approach, and the way I connected with people. I had to let go of the pressure to have all the answers right away and instead focused on being open to learning.
Rebuilding Wibby Creative Studio in a completely new market meant starting from scratch. I remember quitting my old job, sitting down in front of my computer, fully pumped and ready to land new clients—only to stare at the screen and wonder, “What now?” It wasn’t as easy as I imagined, and honestly, I almost cried (no shame, really).
Everything felt new and overwhelming. The things we had from Wibby were outdated, in a different language, and had a system that just didn’t translate to the American market. But then, the best thing happened—Isis and Gomz jumped in and joined the project. Together, we started building something completely new, one that was tailored to the U.S. market. And the best part? Every time we thought we had it all figured out and were ready to launch, new challenges—bigger and more complex—came up. It wasn’t easy, but it was a lot of fun.
One of the hardest parts was putting ourselves out there again. After a year away from the industry, we wondered if we’d lost our edge. To combat that, we decided to offer free services to a few local businesses. It wasn’t easy—we knew our work had value—but we saw it as an investment. It helped us build credibility in a new market, sharpen our skills, and, most importantly, forge new relationships.
Adapting to the new market also meant adjusting our services to align with the way things were done here. While we had experience with short-form content, especially for Instagram, we realized we needed to adapt our approach to fit the local trends and preferences. It was clear that short-form content was massive in this market, so we saw it as an opportunity to diversify. This shift pushed us to rethink our creative direction, which was honestly exciting.
And with this fresh start came a fresh identity. After everything we had learned and all the growth we had gone through, it was time for a new name, new branding, and a new vision. Enter Firebee Studio—our new identity that represents the strength, transformation, and growth we’ve experienced. Firebee speaks of our journey, a more mature, stronger project that reflects not just who we are now, but where we’re headed. It’s a symbol of our commitment to producing impactful, high-quality work.
There were moments of doubt, of course. Days when we questioned whether starting over was the right move. But every time we landed a new client or saw a project come to life, we were reminded of our purpose. Moving to a new country and relaunching our agency wasn’t just about work—it was about proving to ourselves that we could adapt, learn, and thrive anywhere.
Looking back, we’re grateful for the journey. Starting over taught us resilience, humility, and the importance of staying true to our vision while also being flexible enough to grow.
If you're going through something similar, don’t hesitate to reach out and connect. After all, that’s what this is all about—learning, growing, and supporting each other along the way.
This journey is only getting started.
- Andres Sandoval
