ABOUT: AS A NEW RESTAURANT, TACO AZUL WANTED TO ESTABLISH A STRONG ONLINE PRESENCE, MAKE A BIG IMPACT, AND FOSTER A GROWING COMMUNITY OF FOLLOWERS.

GOAL: BUILD UP TACO AZUL'S SOCIAL MEDIA PRESENCE AND CREATE A LOYAL ONLINE COMMUNITY.

PROJECT: SO AZUL

WHAT WE ARE DOING:
WE DEVELOPED A ROBUST SOCIAL MEDIA CAMPAIGN FOCUSED EXCLUSIVELY ON VIDEO, POSTING FIVE TIMES A WEEK. THE CONTENT WAS DESIGNED TO REFLECT THE BRAND’S VALUES AND PERSONALITY—A FUN BLEND OF BEAUTY SHOTS, COMEDY SKETCHES, AND TIKTOK TRENDS.

WE INVOLVED ALL THE STAFF AS THE STARS OF EACH VIDEO, CREATING A SENSE OF FAMILIARITY FOR BOTH VISITORS TO THE RESTAURANT AND SOCIAL MEDIA FOLLOWERS. THIS APPROACH HELPED FOLLOWERS FEEL A PERSONAL CONNECTION WITH THE TEAM, FOSTERING A “WE’RE ALREADY FRIENDS” VIBE.