ABOUT: SABINA MEZCALERÍA IS A SPEAKEASY-STYLE MEXICAN BAR IN BOSTON, CELEBRATED FOR ITS UNIQUE BLEND OF VIBRANT FLAVORS AND A CLASSIC, ELEGANT ATMOSPHERE. THE GOAL WAS TO CREATE A BRAND IDENTITY THAT FELT LIKE A FASHION LABEL, SETTING THE RESTAURANT APART WITH A BOLD AND REFINED AESTHETIC.

GOAL: LAUNCH SABINA MEZCALERÍA WITH A STRONG BRAND PRESENCE AND ELEVATE IT TO A TOP DESTINATION IN BOSTON’S DINING SCENE.

PROJECT: SABINA’S FASHION WEEK

HOW DID WE DO IT?
WE DESIGNED A MULTIFACETED LAUNCH STRATEGY THAT HIGHLIGHTED BOTH THE BRAND’S PERSONALITY AND MENU:

• MENU PHOTOGRAPHY: CAPTURED HIGH-QUALITY IMAGES OF EVERY DISH AND COCKTAIL, SHOWCASING THEIR ARTISTRY AND APPEAL.

• SHORT-FORM SOCIAL VIDEOS: CREATED HIGH-IMPACT CLIPS FOR SOCIAL MEDIA, FEATURING COCKTAILS AND DISHES WITH DETAILED SHOTS TO ENTICE VIEWERS.

• FULL-LENGTH COMMERCIAL: PRODUCED AN ELEGANT COMMERCIAL FOR THE WEBSITE, EMPHASIZING THE RESTAURANT’S AMBIENCE, INNOVATIVE MENU, AND STORY.

• SOCIAL MEDIA LAUNCH: ESTABLISHED THE BRAND’S PRESENCE ONLINE, CREATING A STRATEGIC BLEND OF CONTENT THAT FUSED FASHION-INSPIRED STORYTELLING WITH CULINARY ART.

RESULTS:

• SABINA MEZCALERÍA BECAME THE #1 RESTAURANT ON BOSTON’S TOP 50 RESTAURANTS OF 2024.

• THE SOCIAL MEDIA CAMPAIGN GENERATED WIDESPREAD BUZZ, ATTRACTING A STEADY STREAM OF CUSTOMERS.