GOAL: BUILD GOMZTALKZ’S SOCIAL MEDIA PRESENCE AND HELP ESTABLISH IT AS A LEADING PODCAST FOR ASPIRING ENTREPRENEURS.

PROJECT: A MULTI-PLATFORM PODCAST VIDEO CAMPAIGN FOR GOMZTALKZ.

ABOUT: GOMZTALKZ IS A BOSTON-BASED PODCAST AVAILABLE IN ENGLISH AND SPANISH, FOCUSED ON BUSINESS AND ENTREPRENEURSHIP. THE SHOW FEATURES SUCCESSFUL BUSINESS OWNERS WHO SHARE THEIR JOURNEYS, CHALLENGES, AND INSIGHTS TO INSPIRE YOUNG PEOPLE TO DISCOVER THEIR PASSIONS AND NAVIGATE THE DIFFICULT PATH OF ENTREPRENEURSHIP.

HOW DID WE DO IT?
WE DESIGNED A DISTINCTIVE VIDEO STYLE TO MATCH THE PODCAST’S IDENTITY, FOCUSING ON HIGH-QUALITY VISUALS AND STORYTELLING. THE CONTENT STRATEGY INCLUDED:

• BI-MONTHLY FULL PODCAST EPISODES POSTED ON SPOTIFY, YOUTUBE, AND APPLE MUSIC.

• SHORT, ENGAGING CLIPS POSTED ON INSTAGRAM, TIKTOK, AND OTHER SOCIAL MEDIA PLATFORMS BETWEEN EPISODES, HIGHLIGHTING KEY MOMENTS AND ACTIONABLE ADVICE.

THE VIDEOS NOT ONLY SHOWCASED THE GUESTS’ STORIES BUT ALSO EMBRACED THE RAW, INSPIRATIONAL ESSENCE OF THEIR MESSAGES, CREATING A STRONG CONNECTION WITH THE AUDIENCE.

RESULTS:

• GOMZTALKZ SIGNED A PARTNERSHIP CONTRACT WITH EMPRENDEDOR.COM AND BECAME ITS OFFICIAL PODCAST.

• THE PODCAST’S AUDIENCE GREW BY 300%, WITH A SIGNIFICANT INCREASE IN ENGAGEMENT ACROSS ALL PLATFORMS.