ABOUT: Buttermilk & Bourbon is a Boston-based restaurant that brings Southern charm to the Northeast, offering a modern take on classic New Orleans-inspired dishes. With a vibrant ambiance and bold flavors, it’s a destination for diners seeking a memorable culinary experience.

GOAL: To showcase Buttermilk & Bourbon’s new menu items while reflecting the brand’s bold personality and creating a distinctive, visually compelling identity that resonates with its audience.

PROJECT: VOODOO ME?

HOW DID WE DO IT?
We crafted a visually striking campaign by producing:

• Two Videos: Dynamic and engaging clips highlighting the preparation and presentation of the new menu items, capturing the energy and essence of Buttermilk & Bourbon.

• 20 Photographs: Stunning, high-quality images showcasing the vibrant colors, textures, and artistry of the dishes, paired with the restaurant's lively atmosphere.

RESULTS:

The campaign successfully gave Buttermilk & Bourbon a distinctive personality and voice, staying true to its voodoo-themed, spooky-yet-upbeat identity. The high-energy visuals captured the restaurant’s essence, creating a cohesive brand image that resonated with its audience. Additionally, the campaign elevated the quality of their content, positioning Buttermilk & Bourbon as a visually dynamic and memorable dining destination.

CASE STUDY